We are living in the golden era of digitalisation and technology. At present, digital marketing is adopted by almost every company. Companies require skilled and professional digital marketers to handle their marketing section. Therefore digital marketing is providing many jobs for the present generation. In this post, we are gonna discuss those reasons which proves why digital marketing is the best course after 12th.
It is believed that India is one of the leading countries in digital marketers and digital marketing jobs. Digital marketing is growing at a rate of 14%. More than 20 lakh jobs will be available in the digital marketing field by the end of 2020. Digital marketing has already provided 4 lakh jobs in India.
Digital marketing is one of the highest and reputed job profiles at present. It is predicted that there will be a tremendous rise in internet users by the end of 2021. The more internet users, the more the need for digital marketing so digital marketers also. Given below are certain benefits of choosing a digital marketing course after 12th and why you should select digital marketing as your career.
13 Reasons Which Proves Digital Marketing is the Best Course After 12th
1. A degree isn’t necessary
Digital marketing is one such career option where your graduate degree does not decide your place in the company. It is pure talent-based. All it takes is the right skill sets and passion towards the work. To make sure you acquire the right required skills do take up a digital marketing course from an expert in the same. Also, developing skills is not enough; having a fair amount of practice and experience on the same is equally important. Training from the right individual will help you get that.
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2. Courses are relatively shorter in duration
Usually, digital marketing courses after 12th have 3 to 12 months in duration. You don’t need to spend precious years from your life to do a digital marketing course. An excellent digital marketing course prepares you for the job market. Hence, you begin your professional career much earlier than an engineer, doctor or regular Bachelor degree holder.
By the time a doctor, engineer or Bachelor degree holder starts earning, you’re already a mid-level executive with lucrative pay and about three years experience. Digital marketing offers this head-start over other professions.
3. The scope of employment is vast
India will need about two million digital marketers by 2022 to support the country’s booming e-commerce industry and support other smaller companies, says a report by topmost international consultancy, PricewaterhouseCoopers. Hence, now is the right time to do a digital marketing course after 12th and enter the field.
Read our blog post on how to build a career in digital marketing
4. Salary packages are top-notch
Since Digital Marketing is an emerging domain and there’s a severe shortage of adequate Digital Marketing talent, companies are ready to offer high compensation to deserving candidates. The average salary of a fresher in Digital Marketing ranges from Rs. 1.5 – 3.5 LPA, but with experience, it can scale as high as Rs. 15 – 20 LPA and more. Usually, professionals having Digital Marketing Certifications have more advanced skill sets, and hence, they are in a position to demand higher salaries in exchange for offering their skills.
5. Growth is accelerated
A digital marketing agency will offer you an outstanding career trajectory. In a few short years, you will receive numerous opportunities for advancement. With each brand campaign, you will display your skill-set and ability to respond to several client needs at the same time.
When you’re on the brand side, you most likely would need an MBA to advance in your career. But on the agency side, you can move up the ladder through experience. So if this kind of career growth appeals to you, it could help a lot to take a digital marketing course after 12th to increase your chances of landing a great job in a digital marketing agency.
Read our guide on digital marketing skills you need to become a better digital marketer
6. Makes you versatile
Once you master the top skills for the role of Digital marketer, you’ll have a lot of exposure to a broad set of skills. This makes it easy to change your focus later if you decide to switch to a different specialization. The fact is, if you choose a career path or specialization in the field of Digital Marketing and decide to pivot later, you’re likely to need a little training in order to make the switch.
Also, you could work under any specific domain of digital marketing. This can keep your skills sharp and your work interesting. In this sense, you can upgrade existing skills while still learning new ones but still stay in the same field. In this field, there are plenty of choices and ongoing learning opportunities, where different skills fit together in different ways.
7. Helps boost job value
An obvious benefit of digital marketing training is that it increases your value. Having content – under the experience section on your profile or LinkedIn page – will achieve results. Even if an organisation doesn’t care about your educational background, they could use it as a way to weed through candidates.
Digital marketing training is also a great way to gain exposure as well as insight into the different roles in the digital marketing world. Having a particular focus is excellent, but for your marketing agency to grow, you’ll need a well-rounded insight. Agencies that offer omnichannel marketing are industry leaders. Digital marketing training will prepare you to move in that direction.
Certifications can be even better for this. One of the ultimate benefits of digital marketing training is that it immediately increases your job value. For example, a Google AdWords certification will raise your salary 100% of the time.
8. Provides an interactive learning environment
A digital marketing course is a great way to interact with peers, boost your ability to work in a team and creatively collaborate on projects and campaigns.
If you like collaborative learning and want to work with peers who have interesting insights and innovative ideas, a course is the best place to start. This will not only help prepare you for teamwork in your first digital marketing job, but it will also help you understand your strengths and weaknesses when it comes to working with others.
9. Makes it easier to initiate a new creative business project
You can easily create your project by making use of the very commonly used platforms such as YouTube, blog creation and affiliate marketing. These are part of Digital Marketing.
Once you understand how this works, you’ll know where to put in more effort, which marketing channel you should prefer to reach your target audience and so on. In addition to this, you’ll also have enough knowledge about optimising your blog and the marketing channel of your choice, so your audience can find you.
10. Can help in beginning your own startup
If you don’t wish to work, it’s possible to launch your own startup too. Digital marketing is necessary for small and large businesses. However, not every business can afford a fulltime digital marketer or may wish to outsource services.
By launching your own startup, you can offer digital marketing services to such businesses. And you needn’t look for an office too: you can launch this startup from home as well. The only investments would be an excellent computer and reliable Internet connection. And of course, an excellent digital marketing course.
11. Helps tremendously in establishing your skills
Digital marketing courses and certifications are a great way to show that you have a good grasp on the basics. You will need to pair the courses with actual work experience, but early on a course will show that any success you’ve had will be repeatable. And until you have work experience, a course or certification might tempt people to give you a shot.
12. Allows you to earn through affiliate marketing
For affiliate marketing, you have to connect your website with AdSense and write fresh, updated and creative content. People who love content writing can create their website, start blogging and earn with the help of AdSense. Digital marketing courses help them to know how to promote blogs to get more and more traffic. And the more the traffic higher the income.
13. Job timings are very flexible
Another perk of Digital Marketing jobs is that most of them have flexible work timings. Since the entire domain revolves around the Internet and Internet-based marketing concepts, physical location hardly matters. Digital Marketing professionals can brainstorm and perform their duties from anywhere, provided they have a good Internet connection.
This imparts greater flexibility to you as a Digital Marketing professional. You can be at any location and still be able to do your job efficiently – something that’s missing in the traditional marketing approach.
Whether you are a graduate or a professional who wants to switch his/ her career, digital marketing has immense potential, which you can take advantage of heavily and enjoy being one of the best online marketing professionals in 2020. To become a seasoned digital marketer and learn more about digital marketing strategies, visit us at …