Books are a great source of learning to master the fundamentals and basics of a subject. But recommending books on digital marketing is not easy as it is a highly volatile industry where current hot trends quickly become obsolete in favour of an upcoming star.
Here’s a list of Best Digital Marketing Books to Read in 2021 that every digital marketer should read. These are not the most common books that are in the lists of most articles. They are a bit tangential and may help you get a wider perspective on digital marketing.
|Digital Marketing Books||Author|
|Everybody Writes||Ann Handley|
|Digital Marketing For Dummies||Ryan Deiss & Russ Henneberry|
|Jab, Jab, Jab, Right Hook||Gary Vaynerchuk|
|Email Marketing Fundamentals||Carl Sednaoui|
|What Customers Crave||Nicholas J. Webb|
|Marketing 4.0||Philip Kotler|
|Introduction to Programmatic Advertising||Dominik Kosorin|
|Digital Marketing Strategy||Simon Kingsnorth|
|Permission Marketing||Seth Godin|
|Social Media Marketing All-In-One for Dummies||Jan Zimmerman|
1. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Author: Ann Handley
Digital marketing influencer, pro blogger, and author of this book, Ann Handley exposes you to the mystery behind the process and strategy of content creation, production, and publishing. With this digital marketing book, she also leads you through every step of the way so that you can achieve amazing results with your content.
Without a doubt, words are the currency of the web. If you can write well, you could literally write your own paycheck. You’ve got to know how to research, brainstorm with your team or client (as the case may be), and persuade people with your words. Choosing your words appropriately, and style can be the difference between getting the client or losing out.
If you’re a freelance writer, read this book to get positioned for the big paying clients. Use the ideas to improve your blog content, social media marketing, and build an audience, if you’re taking on clients.
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2. Digital Marketing For Dummies
Author: Ryan Deiss & Russ Henneberry
Publisher: John Wiley & Sons, Inc.,
Many wish to have a magic book with ‘for dummies’ suffixed in its title to have an easy guide on the subject that interests them. Luckily for people with interest in digital marketing, there is already a bestseller book for you in this department.
Digital Marketing for Dummies is a bare-boned approach of teaching digital marketing for readers, offering explanations to some of its most basic concepts in the simplest way possible before ultimately heading into the more advanced subject matter.
What is astonishing about this book is despite its raw approach to the topic, how relevant the book remains in the year 2021. It talks about everything from the current best SEO practices to effectively using content marketing to gain traction. This book covers every inch of the digital marketing universe in the most comprehensive way possible.
The book aims to teach novice marketers how to come up with a digital marketing plan that works for their business. It is well thought out, and most importantly very easy to read. This book is definitely worth a check.
3. Jab, Jab, Jab, Right Hook
Author: Gary Vaynerchuk
Publisher: Harper Business
Gary Vaynerchuk, four-time New York Times bestselling author, is an early investor in companies like Twitter, Tumblr, Venmo, and Uber. With a full-service digital agency, VaynerMedia, he has assisted Fortune 500 companies in developing various digital and social media strategies.
The book highlights the art of winning the hearts of customers by mastering the skill of social media marketing. It provides the winning combination of right jabs and hooks for triggering an emotional response.
Gary points out how iconic brands produce poor-quality content without understanding the social media platforms. He advises marketers to respect the platform and audience because people come with a different mindset on different platforms. With fewer right hooks and more jabs, he provides the blueprint for transforming followers into a brand loyalist.
4. Email Marketing Fundamentals: Learn how to build and optimize successful email marketing campaigns
Author: Carl Sednaoui
This book is from the CEO of MailCharts, a tool that helps you monitor the email campaigns of your competitors. In this book, he provides you with a plan for launching a successful email automation strategy. With B2B and B2C case studies, he provides a detailed guide on how to do everything from building an email onboarding campaign to creating the best transactional campaigns.
5. What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
Author: Nicholas J. Webb
Do you think you know your customers? The best companies in the world start by tirelessly researching their customer’s wants, needs, and desires. In the age of information, those insights are often difficult to discern. Within What Customers Crave, author and accomplished business strategist Nicholas Webb, simplifies the process into two straightforward questions: What do your customers love? What do your customers hate?
In this book, you’ll learn how to foster relevant and unique customer experiences at every point of contact. Webb brilliantly deep dives into understanding how to delight a customer in every experience with your brand. Learn who your customers are and what they care about in the ever-changing age of the internet.
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6. Marketing 4.0: Moving from Traditional to Digital
Author: Philip Kotler
Marketing has forever changed this is what happens next Marketing 4.0: Moving from Traditional to Digital is a much-needed guide for next-generation marketing. Written by the world’s major marketing officials, this book enables you to navigate the increasingly linked world and change the consumer landscape to more efficiently reach more clients.
7. Introduction to Programmatic Advertising
Author: Dominik Kosorin
Publisher: Lightning Source
This is an upper-intermediate to advanced book that provides breadth and depth on the topic of programmatic display buying. Kosorin provides a thorough explanation of tracking cookies and pixels and the differences between first-party and third-party tracking. He explains contextual, semantic, behavioural, and look-alike retargeting. He covers programmatic TV, programmatic native, and programmatic video and audio ads as well. He also defines how mobile programmatic is different from desktop, using app info, cross-device identification, and location-based marketing.
This is an upper-intermediate to advanced book that provides breadth and depth on the topic of programmatic display buying. In brief, programmatic buying uses segmentation, tracking, behaviour, and contextual bidding to mine general bulk ad inventory for targeted inventory results at a more efficient price.
What is truly new in Programmatic Advertising is RTB or real-time bidding where automated formulas can find a particular targeted user, offer 1 unit of inventory and proffer it to an exchange and find the highest bidder and serve the ad, all within a few seconds. Kosorin’s book reads like a work from a deep subject matter expert.
8. Digital Marketing Strategy: An Integrated Approach to Online Marketing
Author: Simon Kingsnorth
Publisher: Kogan Page
Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies.
Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid search, email, lead generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.
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9. Permission Marketing
Author: Seth Godin
Publisher: Simon & Schuster
Seth Godin is a well-known name in the digital marketing industry. You will find several YouTube videos advising his followers on the best digital marketing practices to follow to succeed. However, if you were looking for the summarized text of all the knowledge this man has to offer, then you are in luck.
This book has been described by many readers as a one-stop solution to everything in digital marketing. Seth Godin goes even a step further to teach us the practice of what he calls ‘Permission Marketing’
Permission Marketing helps you think out of the box and come up with strategies that create better marketing campaigns that instantly yield results. It helps you create appealing brand messages that your customers would relentlessly consume and share.
This book is a perfect guide for people who want to build strong relationships with their online prospects. The book today has been translated into 35 languages and has been touted by many as the best digital marketing book out there on the bookshelves.
10. Social Media Marketing All-In-One for Dummies
Author: Jan Zimmerman
Publisher: For Dummies
Social media is one of the newer channels and it has become complex with both organic and paid elements. Social media is defined by user-generated content and dialogue versus the traditional push marketing of offline and digital. Companies need to embrace these two elements to make social media successful.
This book covers content marketing and Facebook, Twitter, Google+, Pinterest, Snapchat, Instagram, and LinkedIn platforms in detail. They also touch on the tier-2 platforms: Spotify, Tumblr, Vimeo, Periscope.
The book has graphic labels down the margins of every page for Tips, Warnings, and Remember. Every chapter section includes summary bullet lists. Like Digital Marketing for Dummies, this book shows the extra care a traditional publisher makes to transform the text into a textbook. This is recommended for full-time social media marketers.
You can learn a lot from digital marketing books, blogs, case studies, events, and causes. Whether you’re trying to get better at social media marketing, writing, SEO, or anything in between, the marketing books on this list have it all.
If you don’t have time to read all of these digital marketing books, at least give them a skim. Pick five digital marketing books you haven’t read and start there. Also, be sure to follow these authors on social media.
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