Digital marketing interview questions and answers for freshers


[2021] 18 Digital Marketing Interview Questions & Answers for Freshers

Any fresher or experienced candidate would worry about digital marketing interview questions when applying for jobs. Hence, we provide some insights into what questions you may expect.

Regardless of whether you are fresher or have the experience, a prospective employer would definitely have a set of digital marketing interview questions ready to test your knowledge and skills.

To give these insights, we spoke with several key officials that conduct interviews for digital marketers. We also took feedback from applicants about the nature of the questions they encountered during an interview. Hence, this compilation of digital marketing interview questions with the best answers may prove useful to win you that digital marketing job you want.

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Here is the list of Top Digital Marketing Questions for Freshers

Q1 . Are you up-to-date with the latest digital marketing news and trends?

A1. One of the most popular Digital Marketing Interview Questions for Freshers, it is important to answer this one confidently. You need to express that you are updated with the latest trends through blogs, podcasts, webinars, articles, and books. You must be aware of all the latest resources and websites so that you can give specific examples if asked.

Are you up-to-date with the latest digital marketing news and trends


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Q2. What do you understand by the term “Digital Marketing”?

A2. Digital Marketing refers to the umbrella of activities undertaken to market a business through digital channels. It includes targeted, measurable and interactive activities to reach out to and engage with potential and existing customers. It can include both organic and paid activities, which may also be used in combination.

As a field, digital marketing is quite vast, and it spans a wide range of activities such as social media marketing, search engine optimization, email marketing, affiliate marketing and so on.

While you answer this question, it’s good if you can add on that that the focal point of digital marketing is marketing. Digital mediums are only a means to achieve marketing goals. Demonstration of this fundamental understanding can make your answer better than the other candidates.

Learn more: How To Build A Career In Digital Marketing

Q3. Are there then no limitations to digital marketing?

A3. Indeed, digital marketing has its own share of demerits. For instance, one of the most evident limitations of digital marketing is overwhelming competition. Plus, it is especially overbearing in that it primarily deals with hectic amounts of data, thereby contributing to confusion and data misrepresentation. Indeed, one of the major demerits of digital marketing is that users should be able to read data and use it in accordance. If not, the overwhelming tracks of data may easily riddle the user’s conscience.

Q4. What is SEO?

A4. SEO is known as Search Engine Optimization. It is the procedure of improving the structure, content and association of your site so that the Search engines can guide them correctly. It also involves doing promotional activities to increase your search engine rank.

What is SEO


Q5. What is a keyword in the aspects of an SEO?

A5. These are the words that are primarily used by a person or user and which is entered on the search engine to find a piece of particular information. On the aspects of SEO, it is used for better page ranking and keywords play a crucial role in it. Where and How have you used the keyword would reflect your site ranking.

Learn more: Best Digital Marketing Books to Read in 2021

Q6. Why did you choose a digital marketing job?

A6. While answering this question, be honest. The interviewer is testing your commitment to the job. So answer it honestly and in favour of the industry that you want to join. Also, show them your interest in the job.

Q7. What digital marketing platforms and software are you familiar with?

A7. An interviewer might ask this question to learn more about your technical skills and understand how much training you might need. Try being as specific as possible in your answer, listing the programs you use and your level of knowledge or fluency.

Q8. Can you list out some of the useful digital marketing tools?

A8. There are a countless number of digital marketing tools available on the web, with new ones getting added every other day. However, there are some tools that have been around for a while and are quite popular for the specific functionality they offer.

Here are a few popular digital marketing tools-

  • SEO Tools – Ahrefs, SEM Rush, Moz, SpyFu
  • Keyword Tools – Google Keyword Planner, UberSuggest
  • Analytics Tools – Google Analytics, Kissmetrics
  • Email Campaigns – MailChimp, Aweber
  • Social Media Automation – HootSuite, Buffer
  • Content Idea Generating Tools – BuzzSumo, Google Trends
  • Graphic Designing Tools – Canva

Can you list out some of the useful digital marketing tools


Q9. What are the most effective ways to increase traffic to your website?

A8. The most popular and effective ways to increase traffic to your website are-

  • Paid search
  • Display advertising
  • Content marketing
  • Writing crisp headlines
  • SEO activities
  • Content optimization
  • Targeting long-tail keywords
  • Guest blogging
  • Seeking referral traffic
  • Posting content on LinkedIn
  • Linking Internally
  • Email marketing

Q10. Explain what Google Adwords is?

A10. Google Adwords is the single most popular PPC advertising system in the world. It works on Pay per click model. The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.

Q11. How do you see the future of digital marketing in India? Will it completely replace the traditional ways of marketing the product and services?

A11. A simple fact that India has a growing population of tech-savvy internet users gives us a glimpse of the future of digital marketing in India. The need for digital marketing for businesses is increasing in India with the increasing number of internet users on a daily basis.

Though in the Indian context it seems highly unlikely that digital marketing will completely take over the traditional ways of marketing the products, digital marketing is surely the future.

Q12. What is meant by the term content marketing?

A12. Content marketing is a concept that uses content to generate audience interest in a particular brand’s products or services.

It is important not to go into an interview unprepared. It will not do good to give forth a poor impression. So, go through these important digital marketing interview questions for freshers, and crack the interview with ease. After all, getting through the interview is just the beginning of the road – ahead lies a glorious career in the field of digital marketing.

Q13. What do you think is the difference between branding and direct marketing?

A13. So far as branding is concerned, it is essentially a mass outreach program. Any advertiser looking forward to branding his or her products would need to sufficiently expose his or her brand on popular channels and sites. For instance, the most popular examples of tools for branding include the likes of custom ads, YouTube ads, display ads target and remarketing.

Direct marketing, on the other hand, is more concerned with the aspect of the concerned advertiser communicating directly with his or her target audience. For instance, shopping ads, SNOs and dynamic search ads are direct marketing examples.

Q14. What do you know about PPC?

A14. Pay Per Click is also called a Cost Per Click is a technique that is used to direct the traffic to websites. The advertisers usually pay the publisher ( a host or the owner of the website) when the ads are clicked in this technique. In simple, it is the amount which is spent to get an advertisement clicked.

Q15. What are the four Cs of digital marketing?

A15. The four Cs of digital marketing are-

  • Content: The message customer sees
  • Customer: Who sees the message
  • Context: Why the Customer sees the message
  • Conversation: Happens connecting you and your customer

What are the four Cs of digital marketing


Q16. How can you use social media for marketing?

A16. Social media marketing involves creating and sharing content on social media channels to achieve your marketing and branding goals. It includes different activities like posting images, videos, and other content that drives audience engagement.

Social media marketing can help you by increasing website traffic, building conversions, increasing brand awareness and improving communication and interaction with target audiences.

Q17. What do you want to see yourself as after five years in this company in the digital marketing field?

A17. This is to test your ambition towards your career. You need to answer this question with your abilities to progress in the digital marketing field. Think how far can you progress in this company or industry. Answer with full confidence and assure your service extent.

A18. What makes you a good candidate for this position?

A18. Hiring managers often ask this question to find out more about your qualifications, motivations and values. You can begin by reiterating your prior experience and key qualifications before highlighting aspects such as values and goals you share with the organization.

If you wish to enroll for a complete course on Digital Marketing Certification Training, Goal2learn has a specially curated program in Digital Marketing which will help you gain expertise in various digital media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, and Google Analytics.

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