We live in a world dominated by technology. From smartphones to apps to wearables, consumers today are always connected. As a result, marketing has undergone a seismic shift. To reach, interact, and delight their customers, there are certain skills needed for digital marketing in order to succeed in today’s environment.
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The transition to digital has not been easy. Case in point, the Digital Marketing Institute tested marketing professionals across various industries and found that the majority failed to achieve entry-level competency in digital marketing skills.
This is a concerning finding, especially since companies will only be relying on digital marketing more and more to take them to the next level if only to remain afloat in their respective industries. This will require a surge in digital marketers who have a wide variety of digital skillsets on their resumes to meet these evolving job requirements. Here are a few key skills every marketer should master to become a digital marketing professional:
Here is the list of the top 10 Digital Marketing Skills You Must Have in 2021
1. SEO Skills
Choosing the right keywords makes it easier for customers to find your content via search engines. There are online tools available, known as keyword generators, that are simple to use and are designed to help you select just the right keywords to help your content be found quickly. Remember to think about other related terms and phrases associated with your main subject.
For example, if your content is a generalized article about ‘real estate,’ don’t simply choose ‘real estate’ for a keyword. ‘Housing,’ ‘land value,’ local realtors,’ ‘home value’ and other related words can help draw additional potential customers to your content. Don’t mislead customers, however. Make certain that the keywords you select are directly related to your content.
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2. Social Media Skills
The world of Social Media has grown tremendously. All of us are so engrossed with social media these days that people who are very much interested in earning took advantage of social media platforms to make money. It is the best way to inform people about your products and services.
We all are very much familiar with social media because we all use it for our personal entertainment. But a proficient Digital Marketer knows the correct use of this entertainment and started earning just by posting regularly and consistently. There’s a lot of things you can do on social media like social media advertising, boosted posts, hashtags, business pages, groups, and a lot of other things. All this surely going to give you the best result for your business growth.
3. Technical Skills
This is an area where most marketers struggle. For every small thing, you need to go back to your Engineering and Technology teams. For example, if you need to make a landing page you will have to go back to your designer to make the design of the page, to your front-end developer to make the HTML of the page, and to the engineering, manager to develop the back-end for the page.
Now, if you are dependent on all these teams, it will take a lot of time for you to deliver a project. Hence, it’s important that you become self-dependent and learn basic technical skills such as CSF, HTML WordPress, SQL, etc., and it will take you a long way in your digital marketing journey.
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4. Strategic and Analytical Skills
Strategic skills, planning, and organization are the foundation and framework of any digital marketer as these traits assist you to effectively prioritize your projects as well as to measure their progress.
A lot of people ignore the value of acquiring these strategy skills and jump right into marketing tactics, which is a huge mistake because it’s necessary to have a deep understanding of the strategic framework behind digital marketing before you can succeed with any tactic or plan.
Marketers are quite passionate about their craft; however, that passion can easily cloud correct analysis and judgment in launching marketing initiatives or theories. The ability to objectively focus on methods that work and let go of the ones that don’t is key to success, and it all comes from possessing quality strategic skills.
5. Design Skills
So much of digital marketing today is driven by visuals. Content on all of the social media platforms performs better when accompanied by great images. As a digital marketer, you need to know how to create and edit your own visuals.
If you can whip together a banner ad, email banner, or social media image in Photoshop yourself, that’s one less person you have to go through, one less step to get your digital campaign launched – and one less person your client or employer has to hire. If Photoshop or any other Adobe program isn’t in your arsenal of skills, there are lots of tools like Canva available to help.
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6. Content Marketing Skills
Content is the core of digital marketing and content marketing will continue to be a crucial part of the game no matter what happens. But content marketing is a huge job in itself. You have to be able to understand how to not only create high quality, SEO-friendly content of various sorts, you also have to understand how to effectively get audiences to engage.
And to make things a little more challenging, it’s important to note that content can take many forms, from video to social, emails, web content, blogs, e-books, videos, whitepapers…the list goes on. You also have to have a firm grasp on social media marketing as this will tie into most content marketing types of work. You’ll need to be able to strategize based on a given client’s overarching business goals, develop a campaign that involves an effective strategy, and monitor analytics as well
7. Data-Driven Marketing Skills
With the emergence of the digital era, data-driven marketing has come to the forefront. Digital marketers are not only increasingly relying on data to measure ROI, create more engaging content, and personalize the experience, but also to improve conversion rates.
With the alluring promises of data-driven marketing, the explosion of marketing technologies has brought about an avalanche of data. Unfortunately, many organizations don’t yet have the resources, skills, or processes to act on this wealth of data. Sadly, Smart Insights found that 42% of marketers felt unsupported by their employer when it came to developing the skills needed for digital marketing.
What separates modern, successful digital marketers from the rest of the pack is the ability to effectively leverage data to create personal, relevant and engaging customer experiences. And in order to do so, you must make data your friend, and not be afraid to collect and go deep into your customer data as much data as you can.
8. Active Listening Skills
It is essential that you take the time to develop effective listening skills. At times, being an effective listener may seem like you are expected to be something of a mind reader. Effective listening means more than simply hearing what a customer is telling you. It means understanding what they are not saying as well.
9. Project Management Skills
Have you ever thought about how much time it takes for you to interact with your peers, conduct meetings, getting things done, getting all the operational stuff done when you are launching a campaign or running a campaign? It’s important that you understand the basics of project management, set your priorities right, know how to use your time, know how to interact with people, and get the most out of it. As a marketer, this would be another tool in your kit.
10. UX Design Skills
User Experience or UX is used to optimize the experience of customers. It revolves around the behavioral study of the decisions customers make and how it can improve the user experience by recognizing the behavior of customers and relating back to them in hopes that they will make a purchase.
As a digital business, your revenue will be capped- even if you’re good at SEO and analytics- if you’re oblivious of customer’s behaviors and actions they are taking while browsing through your website. User Experience (UX) helps deliver memorable moments and invoke emotional support from users.
Aside from fetching you a lot of leads and sales, digital marketers with UX design skills are being sought after by companies because there are only a few digital marketers out there with this specialized skill.
Digital Marketing is the future. Experts also predict that the customer journey will be mapped in a more precise manner, enabling companies to construct more targeted campaigns and lessen budget waste. All these factors and many more will be responsible for driving the demand for digital marketing in the coming future.
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