Guide On How to Become a Freelance Digital Marketing Professional


Top 10 Benefits of Freelance Digital Marketing

Digital Marketing is in serious demand with infinite career opportunities for freshers. Everyone is turning towards Digital Marketing these days. If we see the graph for Digital Marketing Jobs in India, one can examine a massive growth in it.

And We know you are the rising star of digital marketing and want to start your freelance digital marketing journey. but you’re looking for something out of box tips and tricks that can help you with freelance digital marketing. We’ve got you covered with our Guide On Top 10 Benefits of Freelance Digital Marketing.

Freelancing in digital marketing is so flexible, you can set your own hours, working full or part-time on the projects of your choice. While clients can offer specifications to the work, a freelancer works similar to an independent contractor, in which he/she free to control how the work is completed.

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Digital Marketing skills are what every recruiter is looking for, and there are indeed many opportunities for beginners who are looking to make a start in this emerging field. Everyone in the market including small enterprises focuses on Online Marketing to boost up their yield. Therefore, it results in hiring new talents and creative minds to nurture their product in the market.

List of Top 10 Benefits of Freelance Digital Marketing

  1. High demand growth with freelancing in digital marketing
  2. Work at your own peace and your choice of location
  3. Chance to make your online reputation with freelance digital Marketing
  4. Control over workload
  5. Freedom from corporate strings
  6. High Income Potential
  7. Allows you to work on passion projects
  8. Helps build a brand
  9. Boosts your creativity
  10. Helps build strong ties with companies and brands

Now let’s dive into these topic one by one

1. High demand growth with freelancing in digital marketing

growth with freelance figital marketing

This is a field that’s ever-changing and engaging; there’s always something new to learn. And if you work in an agency, you’ll always be working with different clients, which means you’ll probably never get bored.

Even there are a lot of freelancing options available where you can work from home or work occasionally as per the assignments. There are a lot of web portals like Naukri, Indeed, Upwork, Freelancer that have freelancing opportunities in this field.

Digital Marketing industry is booming not just in India but all parts of the world. The year 2016 took the industry by surprise with over 1.5 lakh job opportunities in the Digital Marketing domain. Well, the following was a bigger surprise when only the first quarter of 2017 marked for 8 lakh job opportunities.

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2. Work at your own peace and your choice of location

work from with freelance in digital marketing

Depending on your freelance job you might have the opportunity to work from different places,
near and far. The laptop lifestyle is very appealing if you want to travel to different locations around the world. Freelancers prefer to spend some of their time working in a local coffee shop as it takes them away from usual distractions, including the internet.

3. Chance to make your online reputation with freelance digital Marketing

Your professional profile is your digital signature. If you’re looking to get more projects, your best way of doing so is by establishing a rock-solid reputation with expertise and a track record of happy clients. How can you achieve this? You can do this by creating an online record of your experience and client testimonials. For example, if you’re a graphic designer, having an online portfolio of your work on the proper platform is essential.

It’s always useful to learn more about how content marketing works. Creating content through a blog article, a podcast, or a video sharing your knowledge, expertise, and answering FAQs about your field will create a digital footprint and attract great clients. This has a lot to do with SEO.

4. Control over workload

With freelancing, you can choose the number of projects you want to work on at a particular time. This helps you maintain the right work-life balance as you can pursue other interests in your life, including focusing on your family. When you feel fatigued, you can take a well-deserved rest.

5. Freedom from corporate strings

freedom from corporate strings with your freelacning job in digital marketing

There is a lot more freedom when it comes to digital marketing. If you are into this field, then be sure that you are having a cool job. You also get the opportunity to work from home (depends on your employer). Everyone wants to make use of all the digital platforms to give updates and to set updates. If we take up the example of Mumbai Police, then they are really active on Twitter. They provide every minute detail to the citizens with their tweets. To make it interesting, they also provide quality content for user engagement. It has happened first time in the country that the state police are making use of social media so heavily.

Read our blog post on how to build a career in digital marketing

6. High Income Potential

high income potential with freelancing

Working as a freelance digital marketer, your income has no ceiling or a holdup. You can earn as much as you want depending on your skills and the number of projects you take on from clients. You get to keep all your earnings too, unlike other jobs that come with a lot of deductions. As a freelancer, you’re paid depending on the size of the project that you complete which allows you to earn more within a short span of time.

7. Allows you to work on passion projects

Everyone wants to work on the food or fashion or tech brands, but few want to work for the BFSI or real estate sectors. In an agency, you don’t often have the luxury to choose. As a digital marketing freelancer, you do – especially as your client portfolio and reputation grows. You will be able to work on more passion projects, and truly understand the kind of brands that fit your personality, aptitude, aesthetic and skill-set.

Some of the best digital marketing freelancers, in fact, specialise in a certain area. For example, if you are a fitness enthusiast, you could exclusively create content for health and wellness brands.

Read our guide on digital marketing skills you need to become a better digital marketer

8. Helps build a brand

Not all freelancers are created equal, even if they all work in the same field. Your personal brand consists of your style, the types of services you provide, the tools and techniques you use, and above all, the quality of your work.

When you combine all these elements into a professional brand, clients will search for you out of thousands of freelancers, and current clients will work with you on a regular basis. You don’t need a marketing department to create your personal brand and match you with a client; all you have to do is be clear about what makes you great and make sure all of your profiles showcase your professional brand in the best way possible. If you want to go the extra mile, get a logo designed, write a great slogan, create your own website, and start.

9. Boosts your creativity

Digital Marketing needs a lot of creativity and fresh ideas to add life to the inert website and blogs. However, Engineers prefer to do a job in digital marketing as they are considered creative persons. Since online marketing is booming, therefore, plenty of opportunities are available for job seekers, and demand is going to get triple in the coming years. Those who want to play with different tools and are willing to learn new concepts are advised to join this growing field.

10. Helps build strong ties with companies and brands

freelancing in digital marketing helps in building strong ties with companies and brands

Digital marketing agencies in India often hire a lot of freelancers. So try working with a wide range of agencies whose work you really admire. You will meet experts in the field, people who have been in the digital marketing industry for years. You will also meet peers whose work resonates with you.

And if you want to ultimately let go of the freelance lifestyle and work a full-time job in a digital marketing agency, they’re more likely to hire you if they have worked with you on a freelance basis before. Your work will be known and trusted, and you’ll be familiar with the brands that the agency works on.

Freelancing for a digital marketer can be scary, but things are bound to improve for as long as you plough through. Treat each challenge as an opportunity to learn. Give yourself enough hours in a day to let your mind rest so you don’t get overwhelmed from all the tasks that you need to finish.

Clear your head every now and then so you don’t run out of creative juices and so you can easily come up with fresh ideas. Write engaging and attracting content that please yours to read further. As people love to read topics that are in trend and cause curiosity among the public. So try to update on those topics too.

List of top freelancer in digital marketing

Whether you are a graduate or a professional who wants to switch his/ her career, digital marketing has immense potential, which you can take advantage of heavily and enjoy being one of the best online marketing professionals in 2020. To become a seasoned digital marketer and learn more about digital marketing strategies, visit our 2 month course on digital marketing.


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Goal 2 Learn

Goal 2 Learn provides the most timely and relevant digital marketing education services. Our specialists constantly work with you to assess proficiency and knowledge gaps. With 2 branches, at Vasai, and Andheri (Mumbai), we create a fun learning environment for our students.

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