In a fast-moving world where it’s difficult to get by on just one job having another source of income is more a necessity than an option. Also, what better way to generate a 2nd income than by simply putting your content out there or being a facilitator for other people’s content and getting paid for it. Well this is something you can do full time as well as part-time and it’s called…
*Cue Drum roll*
In this new age internet-frenzy-era many people are becoming bloggers and there is more content out there than the human mind can fathom. However, in this blog, we are going to tell you not only how you can stand out but also how you can make money out of it while having oodles of fun!
Let’s start with the basics…
What is Blogging and what can you do with it?
It was the year 1994 when blogs first began and all you could do with them at that point was make journal entries, but soon enough people realized that it is the door to endless possibilities and people started communicating in a whole new way. Thus, began the exciting journey of blogging!
Blogging is basically an informational website where a writer or group of writers publish their views on a specific subject.
If you’re looking to start a blog with the purpose of earning money then you literally have just one goal to follow and everything else you do should be in pursuit of this one goal – to gain higher visibility by making your website rank higher on Google SERP’s
If you want to be visible to new prospective customers online blogging should be your game plan! Without blogging your website will never reach your target audience and as far as getting new business through your website goes, it might as well be a super far-fetched dream.
Blogging makes you searchable and competitive in the online marketing world. It helps you connect with your target audience, provides lead generation, and boosts traffic to your website.
Frequent and better blogs have a higher chance of attracting your target audience to your website and adding a great Call-To-Action on your blogs will turn these visitors into potential leads. Great blogging helps you build a brand for your website and helps make you more popular in your niche.
Now let’s browse through the different blogging styles that you can adapt to.
Blogging & Its Types
1. Tutorials & How-To Guide
These blogs are effortless to write since they require you to talk about topics you are already familiar with. The Topics that you can write about range from products and services to DIY’s.
One thing you need to keep in mind is to break down the information you are giving your viewers in small steps and simple terms. Don’t assume that your audience might already know what you’re talking about because if they did, they wouldn’t need a tutorial for it, right?
People make lists all the time. For example, the grocery list, To-do lists, etc. All you have to do is use this technique to generate content for your blog, by writing about your industry or niche.
A checklist is taking a task and breaking it into small actionable items. So when your viewer reads it, they can just follow the checklist and accomplish their goals in a more effective manner.
Putting content in a list always makes it easier for your audience to read through and keep them on your website for longer. You can pretty much create a list about anything and the best part is you can choose what you want to talk about.
If you own a bakery you can make a list of “Top 5 tending dessert options for your wedding” or If you’re in marketing you can write on “10 SEO hacks you need to know about”
Any idea that you can think of can be created as infographic. Moreover, infographics are always a more interesting form of content than just plain text.
From charts to statistics to lists, they can all be more creatively presented in an infographic.
5. Case Studies & Inspirational Stories
To put it plainly – People Love Stories! So, the best way to get a point across is to weave a story around it. Which is why case studies and inspirational stories are just excellent blog materials. It not only gets your point across but also gives the audience a live example of how your knowledge and expertise actually helped a business or a person, which helps build your brand’s credibility and trustworthiness.
It will surprise you to know exactly how much just one case study can help your brand to inspire and attract new customers. They act as a social proof for your clients. Inspiration sells just as much as controversies. So, don’t shy away from sharing some good news. Talk about major breakthroughs that you’ve had or about the stories that inspire you.
Reach out to the celebrated people in your industry and ask them if you could interview them. Then ask them questions that you know your viewers want to know about. People love to hear from people they look up to. So by publishing an interview with a well-known personality in the field, you are quite literally giving your viewers what they want. This is a great way to draw a newer and larger audience to your website.
7. Expert Advice
These are very similar to interviews but are a lot more likely to go viral, you want to know why? It helps your audience get information not just from one person but from various perspectives.
You can send your questions to different experts in your field, and compile all their responses to write a comprehensive and well-rounded blog that offers more than one perspective and a greater insight on a subject overall.
All you need to do for a compilation blog is select a category and compile a list of content that you think your target audience would like to read through. These can be reviews, best of / worst of compilations, etc. For instance “Top 10 romantic movies of all time” or “6 Books you must read this vacation”.
9. Guest Bloggers
This is a great way to bring some novelty and a good change to your website. You can simply ask a blogger whose work you like to write a few blogs for you.
Their writing style and unique ideas might be a welcome switch for your brand. It will also help take some load off your back. So it’s basically a win-win!
10. Engagement Driving Content [Quiz, Survey, Polls, Contest]
There are numerous ways to drive engagement though your blog. All of us enjoy quizzes that make us seem smarter than others, so devising quizzes that your audience can be part of is a great strategy for the engagement. Surveys and polls are more beneficial than the audience. You can get insightful knowledge about how your audience feels about your product and services and you can also get some new and innovative ideas that will help you become more relatable and reliable in the eyes of your audience.
Running contests on your website can be very easy. All you need to do is think of a need that you have from your audience and offer a prize for the best one. A contest doesn’t need to be costly, you just need to know what your audience needs to make them feel like they achieved something from winning your contest.
Tips & Tricks
Here is how you can blog effectively.
1. Set Defined Goals:
70% of consumers learn about a brand through their blog. So set a defined goal with what you want to achieve through your blog, it will give you a purpose and a vision to work towards. Consider why you’re writing it, who is your target audience, what value are you bringing to them, what is your metric for valuing growth, and what action you want your audience to take once they read your content.
2. Make Sure Your Provide Quality
Content on your blog might be your consumers first touch point for your brand. So you want to make sure they have a good first impression of you. Make sure that your facts are right, your content is interesting, unique, and relevant.
3. Use a creative and Eye-catching headline
Make sure your Blog headline is eye-catching and simple. You have just 55 characters before your headline gets cut off in the search results. So keep your blog headline short and sweet enough that it gets your audience hooked. Make it impactful so that it supports your SEO.
4. Promote your blog over time
The life of a good blog can easily go from 2-3 years, so don’t forget to keep promoting your blog over those 3 years. Change headlines, call to actions and hashtags regularly to reach out to the audience that weren’t attracted to your blog initially. The key here is to create evergreen content that doesn’t grow old.
Make sure you have a user-friendly comments section where your readers can express their views and shower praise for your blog. Make sure that you respond to every single comment and encourage them to have a conversation with you. In short – Don’t leave them hanging!
Blogging & SEO
Now comes the part that will actually help you rank higher on the search results page. SEO Is the life of your blog, like I mentioned earlier it’s the sole aim of your blog to rank higher on the results page. So here are a few hacks to help you do just that!
1. Long Tail Keywords.
Focus on using keywords in a way that it doesn’t give the impression of being unnaturally or forcibly used. There are more obvious, one-word keywords that can be used but the chances of you ranking high from those keywords are very slim. You could rather use long tail keywords that aren’t as popular therefore have lesser competition and will help you rank much higher on the search results page. In addition, it helps to narrow it down to your target audience.
For instance, try using “buy durable leather belt” instead of “belts” Another thing to keep in mind when using keywords is to make sure that you don’t overuse them. Search engines detect the ‘Keyword Stuffing’ and penalize you for it. So, a good ratio to keep your keywords in check is 2 long tail keywords per blog.
2. Positioning Long Tail Keywords
The best way to make the most of your keywords is to position them in a way that it’s beneficial to both the reader and the search engine. Here are the 4 positions on your page that your keywords will help you benefit the most out of.
- Title Tag: The title or headline of a post is a determining factor for both your reader and the search engine to understand the relevancy of your blog post to them. Make sure to get your keyword in the beginning of your title so that it doesn’t get cut off with Google’s 60-character limit on titles.
- Header’s and Body: You want to include your keywords in your header and body copy but make sure not to overdo it or you will get penalized for it. Make sure that you focus more on the quality of the content that your audience wants to read – That should be your prime focus. Using your keywords in a seamless way and as sparingly but effectively as possible is an art that every blogger should know.
- URL: Every Blog post lives on its unique URL and it’s also one of the first things the search engine reads when crawling on your page. So, make sure to add 1 or 2 keywords in your URL to make it more effective.
- Meta description: A meta description helps the search engine as well as your audience identify what the contents of your page are. So you want to make sure that it has your long tail keywords embedded in it. Your meta description is the deciding factor for many readers whether they will visit your page or not.
3. Make it mobile friendly and responsive
Most people use search engines from their mobiles rather than computers so make sure that your blog page is mobile friendly. Apart from this Google also favors mobile friendly websites over those that aren’t.
You can use a responsive design to make your website mobile friendly. This means making sure that your website has just one URL for your desktop as well as your mobile.
4. Optimize your meta description.
Meta descriptions now have a larger character limit that before – around 300 characters. This means that the search engines are designed to give the reader a deeper insight into what a particular blog is about. Which means your meta description is key to whether a person will click on your website to read your content or decide against it.
5. Optimizing Your Images
Searches don’t understand an image on your website unless it has an image alt text. Which means to make sure that your blog can also benefit from your image SEO you will have to use the image alt text. This will help that particular image rank in the images search page, that will link the image back to your blog therefore helping you generate higher traffic on your website.
Your image alt text should be able to help your audience. You can do this by describing the image, using under 120 characters, and using your keywords without keyword stuffing.
6. URL Structures to use.
The structure of a URL should help the audience understand what they are going to see on your web page, the context and content that they will receive.
URL structures tend to act as a way for readers to categorize the content they are viewing by making it simpler and understandable for their viewers and the Search Engines.
7. Linking Internally
When you use back links that lead the reader to a different section of your website it helps the search engine understand it as relevant.
This will not only provide the readers with added resources or information but will also establish you as a valid authoritative page for the search engines.
8. Google Search Console
Google search console has a search analytics section where you can determine how your blog or website is faring in reality. Here you can see what keywords are helping get people to your page, how long they are staying on your page, etc.
One thing you need to keep in mind is that you won’t immediately start getting the results you want, it will take time and consistency in publishing new and relevant content. But once you start getting the results you want you can analyze them to get the most out of your blog.
1. Affiliate Marketing
Leveraging affiliate marketing is beneficial to all those who have just started blogging and don’t yet have a product or service of their own to sell.
You just have to plan and generate content based on the genre that you want to start affiliate marketing in.
For example, if you want to start affiliate marketing for cosmetics you can write content like “You’re 3 steps away from a clear skin” or “3 organic cosmetic brands that will blow your mind.”
There are 2 kinds of advertising that you can run on your website – Pay Per Click or PPC and Display Ads.
For those who have less traffic on their website – to be specific 100,000 visitors per day – Display ads are your best bet. Where you can sell space on your website to a brand for a certain sum of money.
For those who have a lot of traffic on your page PPC will help you generate a lot of income within a short amount of time.
3. Email marketing
The first step to being a successful email marketer is to make your client list. Ask your clients to sign up for a monthly newsletter when they visit your blog. Then send them a lot of relevant value adding content to them regularly, and make sure to keep the promotions to a minimum for a greater impact.
Building a strong connection with your visitor will help you generate a more wholesome income from marketing your own blog as well as affiliate marketing.
4. Sell E-books
E-books are generally a very effective way to earn income online. Developing an e-book on the topic that is very closely related to your website. Non-fiction E-books are especially very simple to create and if it’s based on something many people struggle with then it’s sure to help you gain a huge profit. You can then use your blog and social media platforms to promote it and earn money.
5. Sell courses
More people learn through online courses today than from books. This will be a great way to use your website to create online courses that are both value-adding and extremely helpful to your visitors.
The key here is to work on making these courses have a lot of educational and practical value – This should be your basic focus. Once you have a course that is solid and has a wealth of information to offer, the course will practically sell itself.
Make sure you research the market before you start working on it and think of something unique that you can offer to your customers that makes you stand out from the crowd.
6. Sell digital products
Digital products are very valuable when it comes to generating an income. You only need to make sure that the product you build is in harmony with the niche of your website. You can sell webinars, videos, downloadable guides, PDF’s, Software components, resources and more.
Make sure your product is something that bridges a gap or helps facilitate a customer’s needs. It shouldn’t be generic but something that is a treasure trove of information your customer could only get from you.
7. Sell coaching services
Being a coach is a very lucrative prospect. There are many areas where you can brand yourself as a coach, namely life coach, love coach, relationships coach, career coach, Motivational coach etc.
Just a few clients will help you generate enough income – all you have to do is decide on the number of packages on your service and what you will provide in each package.
Only make sure to keep the payment process as simple as possible, complicating the payment process discourages customers from going through with signing up to you.
Blogging is one of the easiest ways to generate income today, but it’s not a ‘Get-rich-Quick’ scheme. It takes time, quality content and constant adjustments according to search engine regulations and marketing trends. However, in the long run it will help you earn a good profit.
If you have any questions for us, please leave it in the comments below. We would love to help you!