Digital Marketing is a field that is always developing and needs constant learning with the changing time. Since this evolution is taking place at such a rapid rate, our economy is also growing. In fact, with the ongoing development of Digital Marketing, there is also an increase in employment opportunities. If you choose this field to be your future income rendering career option, then this article will give you tips on how to build a career in digital marketing.
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The best part of this career is that you can develop your skills as well as move on to a higher hierarchy at a fast rate. Due to the lack of supply of Digital Marketing professionals, this career option has become well-paid for those who have experience in the game. Let’s explore the points which will help you create a fantastic career in Digital Marketing.
12 Steps Guide On How To Build A Career In Digital Marketing
Here are 12 steps list which you can follow today to start your career in digital marketing:
- Choose An Online or Offline Course to Kickstart Your Career
- Master A Skill Set That Is In Demand
- Obtain A Certificate For Google Ads
- Learn How To Use Mobile Devices for Digital Marketing
- Build A Strong Network in Your Field
- Create Your Very Own Website
- Learn The Basics of Coding
- Start Your Own Blog on Your Favorite Niche
- Learn What Is Working In E-Commerce Marketing
- Be Thorough With Facebook Ads
- Stay Up-to-Date With Various Trends
- Apply for An Internship
1. Choose An Online or Offline Course to Kickstart Your Career
There are two types of digital marketing courses, mainly being online and offline. It’s your personal choice whether you want to do an online course or an offline course. But the main thing is, you will learn and understand every component of digital marketing through either of them. This will help you build a successful career in digital marketing as it is the primary step for entering the field.
2. Master A Skill Set That Is In Demand
The most effective way to build a successful digital career is to arm yourself with a skill set that’s in demand among digital employers.
Employers highly value skills and knowledge in fields like web development, social media, and performance marketing. Specializing in an individual skill is often all it takes to set you apart as a great candidate for a digital career.
If you’re looking for an effective way to start your career as a digital professional, try developing a specialized skill set that positions you as one of the best people in your industry in one specific discipline, whether it’s analytical and campaign optimization or pay-per-click advertising. We have a complete digital marketing course that covers every key principle of marketing which can help you in landing your first job as a digital marketer.
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3. Obtain A Certificate For Google Ads
Part of your job responsibilities as a digital marketing consultant is to use Google Ads, previously known as Google AdWords, to promote products or services in the various Google properties and websites on the Internet.
The fastest way to acquire the necessary skills is to get a Google Ads certification. Google has a plethora of resources to help you become a Google AdWords Expert, and getting a certificate is a great way to prove to your clients or potential employers that you have the necessary skills.
Read our blog post on how to build a career in digital marketing
4. Learn How To Use Mobile Devices for Digital Marketing
This area is one that is likely to keep gaining popularity as the number of online users on mobile devices increases. Having a mobile site is not negotiable for businesses operating in today’s current market. A survey done by the Economist Intelligence Unit had 59% of 499 industry professionals cite mobile as the technology trend that will make the most impact in 2020.
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5. Build A Strong Network in Your Field
By communicating and creating contact with other digital expertise, you will make friends and contacts in the organization and turn yourself into a potential candidate for new jobs that need to be filled. Communicating well with other digital professionals matters more than strong skills & personality. A referral from a higher-ranked employee may help tremendously in cracking an interview. Hence, it’s crucial to make connections in the digital marketing space to grow in the field successfully.
6. Create Your Very Own Website
With any digital marketing job you get, you’re going to be dealing with websites. All the other activities you do, in fact, generally revolve around getting people to visit a specific page on a website.
Therefore, you must understand how websites work. The best way to do this is to build your basic website. Not only will it teach you a lot of critical digital marketing skills (such as HTML and WordPress), but it will also give you an online platform to learn and test the skills we’ll talk about in the next sections.
7. Learn The Basics of Coding
While there’s no need to be a master web developer, having some HTML and coding skills can help make your life significantly easier as a marketer. With basic HTML and CSS skills, you’ll be able to make edits to landing pages without having to depend on software, install and configure WordPress themes without any issues and gain a new level of understanding of the websites and applications you use daily.
Having some simple coding knowledge also sets you apart from most marketers and makes it far easier for you to work with developers as part of your career.
8. Start Your Own Blog on Your Favorite Niche
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By running your blog, you’re showing an employer you’re invested enough to take the time to do this. It also gives evidence of your writing style, knowledge of marketing tactics, the experience of running a blog, building partnership, or how far you’ve taken it. For instance, if the blog was written three years ago and then never touched, it’s not a great example. On the other hand, one which has been added to weekly, with quality copy, visuals, and audience engagement would be very exciting to a hiring manager.
‘Start with a personal project. A website, blog, podcast, or even something as simple as a social media account dedicated to something meaningful to you. You’ll learn a lot, it’ll keep you motivated, and your proactiveness should stand out in job interviews.
9. Learn What Is Working In E-Commerce Marketing
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Online retail stores have become the order of the day as customers embrace the power of shopping online. Entrepreneurs are making investments in E-Commerce businesses, which have been successful over the last few years. Whether it is purchasing a car or a classic novel, online retailers have made the work simple for the shoppers. It aims to promote these online merchandisers to customers. The scope of electronic businesses is rising as ideas like mobile payment come into the picture. New trends result in more work for experts in E-Commerce marketing. At Goal 2 Learn we have an in-depth course module on e-commerce marketing and other key digital marketing principles that can help you in the growth of your digital marketing career.
Read our guide on digital marketing skills you need to become a better digital marketer
10. Be Thorough With Facebook Ads
As a digital marketing specialist, you need to know how the different social media networks like Twitter, Instagram, Pinterest, LinkedIn, etc. work but the majority of your time and campaign budget will be spent on Facebook and Instagram.
Facebook, besides being a great social network, is now one of the most important tools for any digital marketing campaign. Getting organic exposure on Facebook is getting harder so the only way to use Facebook as a selling tool, is to learn how to use their advertising platform.
If you have already followed the steps above and have good knowledge of SEO and Google Ads, learning how to use Facebook Ads will not be difficult. Many of the concepts are similar to PPC but you still need to learn how to use the tool and familiarize yourself with the various Facebook policies.
11. Stay Up-to-Date With Various Trends
Digital Marketing trends and tactics change from time to time. Every digital marketer should remain updated with its trends and updates. Digital marketing is a versatile and fast-changing industry, those who stick to the old methods remain behind in the competition. It is also important to make updates and changes to your website according to new updates and trends.
12. Apply for An Internship
Another way to grow your skills and experience fast is to get a real job as a digital marketing assistant in an established agency. This is highly recommended because you will get to learn how a modern digital marketing agency works and you can use some of their practices if you decide later to start your agency or join another company as a digital marketing expert.
Starting your career as a freelance marketer, without having working experience in a company, will be more difficult because you’ll have to figure out everything from scratch. Working with clients is different than doing digital marketing on your websites. If you don’t have the right processes in place, you will lose valuable time in activities that are not ‘billable’, and this will reduce your salary and revenue.
Digital Marketing is the future. Experts also predict that the customer journey will be mapped in a more precise manner, enabling companies to construct more targeted campaigns and lessen budget waste. All these factors and many more will be responsible for driving the demand for digital marketing in the coming future.
Whether you are a graduate or a professional who wants to switch his/ her career, digital marketing has immense potential, which you can take advantage of heavily and enjoy being one of the best online marketing professionals in 2020. I hope this guide can help you in question regarding how to build a career in digital marketing.