The year 2020 had many marketers clambering to keep up. It was a year like no other, really, with current events dramatically moulding digital marketing trends. The good news is that it isn’t all doom and gloom. Many organizations are cautiously optimistic about the longer term.
Having spent most of 2020 right within its thick, helping clients in industries like education and healthcare, etc., navigate these chaotic times, we have some ideas about the direction things will absorb a couple of crucial selling areas.
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Here are the 7 best digital marketing trends of 2021:
1. Use of Social Media to Interact & Retain
Organizations and individuals should use social media marketing rigorously in 2021. During the COVID-19 pandemic, for marketers gaining customer retention is a priority. This may continue well into 2021. The pandemic has dramatically enhanced the quantity of time people spend online, including how they research products, brands, and company.
This consumer shift builds new opportunities for marketers to extend their reach with new audiences and re-engage with long-time customers. An influential social media marketer can develop a content plan for less than a couple of hundred dollars a month, make regular posts, monitor and drive customer responses, and gain new business. If your company has been recessing, adding social media services to your marketing mix now’s the time.
2. All-in on Google Listings and Local SEO
If you own a business or want to grow your clients business, the foremost belongings you can do is make sure your local listings are verified and kept current on various search platforms. It’s because, for B2C companies that draw customers totally on an area level, Google My Business listing provides valuable data about your hours, services, and geographical location. One of the essential factors in search and business owners is usually blown away to determine what percentage directories there are out there.
3. Review engagement options for messaging platforms
Each of the social networks encourages direct and group messaging, and in fact, there are many dedicated apps like WhatsApp, Messenger and Snapchat. These are also offering more opportunities to succeed in audiences. You can start learning how to automate your messages or email so that your audiences are connected with you.
4. Automated Bidding in Google Ads
When speaking of automated, Google Ads marketers continuously tweak, customise campaigns, keywords, and bids to urge the foremost for your advertising dollars. The matter is that each tweaking comes at a cost as more hours and better management fees. So, enter Automated bidding, enabling Google to automate preceding moves and regulate your bid in real-time.
Now, automated bidding isn’t new, but continuous improvements, especially within the past year, meaning that it’s thanks to break-out in 2021. Our increased reliance on automated bidding tactics will devote our time to optimize other aspects of PPC performance, which delivers far better results at a lower cost to our clients.
5. Improved Retention via Segmentation
Because it takes less money to stay with your existing customers than gain new ones, marketing professionals always recommend exerting more effort into later stages of the buyer’s journey. Happy customers tend to share their friends and supply referrals to assist increase revenue. They’re also more likely to offer direct and honest feedback about issues that will only strengthen your brand.
Be sure to stay informed on your organizational changes or processes that might impact your relationship via email marketing or engage with them on social media. By gathering data and segmenting your customers, you’ve got a chance to save lots of costs while delivering your products and services. You’ll also target them more cost-effectively, allowing you to stretch your marketing dollars even farther.
6. More Interactive Content
Adding engaging elements to your website or social media page may be an excellent way to supply value for visitors, get them to communicate together with your brand, and learn more about them. For instance, suppose you’re a salesperson and add an easy but effective mortgage calculator to your website. Isn’t this amazing?
Other interactive marketing samples include polls, quizzes, games, interactive videos, surveys, and contests. Contests are an excellent way of increasing your reach and visibility quickly exponentially. Many brands take it a step further and make it a referral contest, often promising a beautiful reward to the client who helps usher in the foremost recent business.
7. Image and video SEO for visual searches
You already know you’ll look for images and videos by typing in keywords, but did you recognize you’ll also submit existing ideas for an enquiry or maybe take original photos and look for context? As more users explore these visual search techniques, it alters the general landscape of SEO generally. To maximize the increased amount of visual searches, you would like to form sure your image and video SEO campaigns are in tip-top shape.
Following are the basics you can apply:
- Add images to your sitemap and use alt text in your image descriptions.
- Add or create a fanatical image sitemap.
- Include your target SEO keywords within the image file name.
- Use top-quality images and videos.
- If you’re an eCommerce brand, familiarize yourself with Google Lens. Handle your SEO techniques right, and you’ll take traffic faraway
- from competitors when shoppers conduct picture searches for products or barcodes.
If you haven’t found a partner to help you grow nimbly, check out what we offer here at Goal 2 Learn. We can help you expand your digital marketing efforts, from a one-way ad blast to a personalized two-way relationship with customers.